Factors Affecting Trust in Market Research Relationships

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Factors Affecting Trust in Market Research Relationships

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected].. American Marketing Association is collaborating with JSTO...

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ژورنال

عنوان ژورنال: Journal of Marketing

سال: 1993

ISSN: 0022-2429

DOI: 10.2307/1252059